Carling Lager

Maybe this says much about the circles I move in (insofar as I move in any circles at all) but I don't think I've ever seen anyone, not an Irish person at any rate, sip a pint all the way. The rare time you see a sip is when a pint requires transportation from bar to table without spillage. Often a quick extract is taken just before the change is handed over. A common enough sight and a small, but vital, component of pub esoterica. Pints, certainly pints of Guinness, are gulped or sometimes, by drinkers of a certain vintage you'll note, poured directly into the gullet. A fine skill taking years to train up to. This practice slows down after the 3rd or so but never reduces to anything approaching a mere sip. My goodness, no!

The good people at Carling are suggesting that their lager has a "GREAT TASTE. EVERY SIP OF THE WAY" and who is to say they're wrong about that. I don't know anyone who drinks Carling. If I did I'd ask them about the sipping thing with academic curiosity. Is it true or yet more blue-sky hooey from pony-tail sporting marketing featherbrains with fat arses? If I drank Carling personally I'll tell you this. I'd drink it really quick. Then I'd jump in front of the nearest moving articulated vehicle. That'd learn 'em.