1.9.10

Timotei Shampoo

I find myself more than usually troubled by the new Timotei adverts that seem never to be off the telly. Which, in turn, these days, never seems to be off Nick Jnr.

I'm guessing that these ads are aimed squarely at mothers who will well remember the original, inexplicably famous, campaign. This, coupled with the likelihood that a day's childminding is unlikely to have left Mum's hair at its most "volumised" or "voluptuous", will render the demographic as particularly "ripe for the picking" (to use a marketing term).

Talking of which, here's the thrust of the ad. The good people at Timotei care so much about your hair that they literally scour the world to steal nature's finest edible ingredients like:
Pink grapefruit from Spain
Acai berry from Brazil
Avocado Oil from South Africa
Pistachio Seed from Persia
Macadamia from Australia
Then, they take all these mouthwatering treats and they simply tip them into a big industrial vat full of the original Timotei they couldn't sell back in the seventies. In short the bastards make shampoo.

Shame on them!

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