On the way home last night I found comfort from the most unlikely source. Tesco, that corporate behemoth of a soul-sucking vacuum, had a moment of Ryan Air inspired genius.
Tesco have brilliantly responded to that truly invidious Dunnes Store advert (previously featured here) where, in the absense of any meaningful differentiator, they breezily announce that "The difference is ... we're Irish" and appeal to the public's baser instincts.
Tesco's new advert simply ripostes "The Difference is ... we're cheaper" and, in one fell swoop, utterly exposes the Dunne's ad for the reprehensible, nationalistic bunkum that it is.
Tesco are appealing to a baser, but much more agreeable, human instinct.
2 comments:
You're clearly not paying attention. This is the second time in a few months that Tesco have lifted someone else's slogan, and co-opted it as their own.
The previous occurrence was with "Change For Good" - where Unicef encourage air travellers to dispose of their unwanted foreign "change" into wee placcy bags in order to do some "good" in the world.
Tesco decided that the "Change For Good" term was better used to indicate that they had ceased the worst excesses of ripping off de Oirish public, regardless of the cheapening effect that this would have on Unicef's noble aspirations.
All supermarket chains exhibit cuntish tendencies of course. But with Tesco, "the difference is... ...we're the biggest cunts of all!"
I refer you this correspondence:
http://www.cheapeats.ie/2009/10/14/this-is-why-you-will-now-be-noticing-increases-in-our-product-prices-a-revealing-email-from-tesco/
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