Buy 2 Pay More

Buy one get one half price. Was there ever a bigger scam that we, poor saps that we are, unblinkingly, gratefully even buy into.

But I only want one book.
Fine then, that'll be eleven fifty.
But look, the RRP is seven ninety-nine.
Fuck off then - this is how we do things now.

So you walk around WH Smiths with the rest of the flobbing morons carrying one book you want to buy in search of another book you might at a push take as per the new book buying directive that is now written into LAW.

Perhaps the only reasonable way to make any profit from this is to simply buy two copies of the new Ben Elton and give them to people you really, really hate.