11.9.08
Education
Even schools are sloganeering now. It's no longer enough to say just the name of the school. They need a tagline. Possibly influenced by the staggering success of Centra's "For the way we live today" a school in the town in which I live are marketing themselves with "Educating for the Future". I suppose they're not doing it for no good reason. Perhaps parents are getting picky about which schools they send their kids to. I would imagine one that educates for the future might just have an edge.
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4 comments:
Is a tagline different to a motto? My old school has the following motto (according to wikipedia):
"Bonitas, Disciplina, Scientia"
The wikipedians explain:
Bonitas : to encourage moral uprightness and good citizenship; to develop a rounded personality.
Scientia : to encourage the highest academic achievement of which the individual is capable; to equip each student with a set of attitudes and ideals for the shaping of his life.
Disciplina : to instill through the operation of the school's discipline, that self-discipline necessary for success both in school and in the world of work.
If you use this as your baseline, "Educating For The Future" seems not quite so bad.
Though "Educating For The Future, Going Forward" has maybe a better ring to it.
My thinking was more along the lines of the alternative to educating for the future. Educating for the past?
"Educating For The Future" has sinister Orwellian overtones of teaching and indoctrination that'll produce factory fodder and "good citizens" who won't challenge the capitalist oligarchy.
"Educating To Create A New Future" would be a better tagline.
Or "Educating To Scare The Living Shít Out Of The Powers That Be" - that sort of thing.
Perhaps they are educating children so that they can work in The Factory By The Sea.
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