Here with the absurd Tactical Nuclear Penguin the increasingly preposterous BrewDog merely claimed to "push the boundaries (of advertising)" and "take (marketing) innovation to a whole new level". Oh, and while they were at it, they brewed an entirely non potable beer at 32 of your English percent.Now they've gone further and, like the good little Brits they are, responded to 40% beer brewed by some evil Germans, with a - one more better - 41% retail concept called, wait for it, Sink The Bismarck.
Sink The Bismarck!!!
Captain BrewDog James Watt, pictured with fellow HELMET Martin Dickie, said:
"In true BrewDog fashion we've torn up convention, blurred distinctions and pushed brewing to its limits with this audacious amplified ale".And in the process, with their nationalistic Bulldog fervour, they've also utterly blurred distinctions between mere stupidity and crass, feeble minded ignorance.
3 comments:
They do look like a pair of public schoolboy Tory fuckpigs, don't they?
Apparently this Bismarck shite is fizzy. If they ever do a non-fizzy - i.e. flat - version, maybe they could call it Bomber Harris in "tribute" to how he "flattened" Dresden.
One more thing - I couldn't find any exact stats as to how many people went down on The Bismarck, other than wikipedia suggesting a figure of "several hundred".
Maybe BrewCunts could name their next beer "200 Dead Krauts - Ha! Ha! Ha!"
They probably won't repeat this exercise though. I imagine they're already working on the next "big idea" - a beer that's a stonking 70% ABV.
The only argument is what to call it. James wants to run with "Hiroshima" whereas Martin thinks "Holocaust" might earn them a few extra column inches.
Idea for their next trick in boundary blurring beer.
Fishé.
Not technically a beer at all. A fish.
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