On the way home last night I found comfort from the most unlikely source.
Tesco, that corporate behemoth of a soul-sucking vacuum, had a moment of
Ryan Air inspired genius.
Tesco have brilliantly responded to that truly invidious
Dunnes Store advert (previously featured
here) where, in the absense of any meaningful differentiator, they breezily announce that "
The difference is ... we're Irish" and appeal to the public's baser instincts.
Tesco's new advert simply ripostes "
The Difference is ... we're cheaper" and, in one fell swoop, utterly exposes the
Dunne's ad for the reprehensible, nationalistic bunkum that it is.
Tesco are appealing to a baser, but much more agreeable, human instinct.