Generation915

Ok, New Look, I appreciate that you need to have branding. You've branded you're kids clothing as 'Generation915'. That's fine. You can do what the fuck you want. I doubt, however, that the term 'Generation915' will ever replace the term 'Kids Clothing' as one universally used to describe, er, kids clothing.

Or, for example, NuShooz817 (yours for free if you want it) is unlikely to find it's way into the lexicon in preference to 'Shoes'.

So, please, keep your signage brand neutral would you? There's a love.